Navigate Your Potential
with Personalised Career Coaching

I’m Andrew Forbes, an executive coach with a passion for helping people and organisations unlock their potential.

Over the past two decades, I’ve led transformation, leadership development, and team effectiveness initiatives at global organisations such as Diageo and Novartis. Today, I bring that experience into my coaching practice, blending strategy, psychology, and human connection to guide individuals and teams through change, growth, and new possibilities.

As a certified executive coach (AoEC Practitioner Diploma), I’m also a member of the International Coaching Federation (ICF) and currently completing a Master’s in Human Resource Management. My approach is strategic yet deeply human, combining practical tools with empathy, curiosity, and accountability.

Whether you’re navigating a career transition, stepping into leadership, or seeking clarity for your next chapter, my role is to be your navigator, helping you chart the path with confidence.

How I Help Professionals and Leaders

Many career coaches focus on CVs, interviews, and quick fixes.

My approach is different. I bring 20+ years in global HR leadership where I shaped leadership pipelines, redesigned organisations, and coached executives through complex transitions. I’ve also been on the hiring side, recruiting mid to senior leaders, so I know exactly what employers look for when making critical career decisions.

I help you:

🔹 Find clarity in complexity: uncover your strengths, values, and career drivers so you can take your next step with confidence.
🔹 Step into leadership with courage: whether it’s a promotion, a new role, or leading through change, I help you build presence and resilience.
🔹 Grow with connection: strengthen your influence, collaboration, and impact so you stand out as a trusted leader.
🔹 Navigate transitions: from career pivots to stepping up at the executive level, I guide you through change with strategy and empathy.
🔹 Position yourself for opportunities: drawing on my recruitment and HR experience, I help you present yourself as the candidate leaders want to hire or promote.

✨The difference: I don’t just coach from the sidelines. I’ve been inside the system, shaping who gets hired, promoted, and developed. Now I use that experience to help you navigate your career with clarity, courage, and confidence

The Career Intelligence® Program

One of the coaching solutions I offer is this proven 7-step journey. Designed to unlock clarity, align with your values, and take intentional steps toward career success. Backed by 20 years in global HR leadership and experience recruiting mid-senior leaders, I bring insider insight into how organisations make career decisions to help you succeed.

Are you feeling stuck in your career, considering a pivot, or simply ready for a fresh chapter?

Your Journey:

  1. Discovery & Direction – uncover your strengths and define clear career goals.

  2. Create Your Outcomes – set meaningful measures for success.

  3. Align Your Value – discover how to deliver value in ways that feel authentic.

  4. Build Your Brand & Network – position yourself for future opportunities.

  5. Adapt & Grow – strategies to stay resilient in a changing world.

  6. Strategic Toolkit – bring everything together into your personalised toolkit.

  7. Action Planning - develop your Strategic and quarterly action plan to keep you moving forward.

  8. Reflecting and Celebration – Celebrate your progress and prepare to keep driving your career intentionally into the future.

🎥 Hear from Anita Rolls - the Founder

Who’s this for?

  • 📈 Feeling overlooked or unsure how to position yourself? I help you clarify your direction, build confidence, and present yourself the way decision-makers actually choose mid-to-senior talent.

  • 🔄 Facing redundancy, outplacement, or pivoting into something new? With 20 years in HR and recruitment, I’ll give you the structure and tools to move forward with confidence.

  • ⭐ Stepping into bigger responsibility? I’ll help you strengthen your value proposition, build your leadership brand, and lead with clarity and courage

  • 🤝 Develop, motivate, and retain your people with proven coaching and leadership programmes,. Shaped by my experience driving transformation and talent development in global organisations.

Book an your free 30 minute call, with me, a licensed Career Intelligence® Practitioner.

Who I Work With

I help professionals and leaders unlock their potential — whether you’re growing, transitioning, leading, or building organisations.

Backed by 20+ years in global HR leadership and mid‑to‑senior recruitment.

Professionals ready for growth

Clarify your direction, build confidence, and present yourself the way decision‑makers actually choose mid‑to‑senior talent.

Individuals in transition

Facing redundancy, outplacement, or a pivot? Get the structure and support to move forward with clarity and courage.

Leaders & aspiring leaders

Strengthen your value proposition, build your leadership brand, and expand your impact authentically.

Organisations

Develop, motivate, and retain your people with proven coaching and leadership programmes shaped by 20 years in global HR and recruitment.

Book a free 30-min call

Looking to reduce your business administration?

What my clients say

  • A woman with blonde hair, smiling, outdoors with greenery in the background.

    Geraldine Wagner: "His coaching approach helps you to overcome blockages in a safe place with empathy and professionalism."

    If you are looking to transform your career journey, or need executive coaching while going through challenges at work or in your personal life, I can only recommend to contact Andrew. His coaching approach helps you to overcome blockages in a safe place with empathy and professionalism.

  • A young man with dark hair and light skin, wearing a dark jacket over a white shirt, standing outdoors near a body of water with an old building in the background.

    Davide-Fabbiocchi: "He brings exactly what I look for in an executive coach."

    I've had the pleasure of working with Andrew over the past year, and I can’t recommend him highly enough. He brings exactly what I look for in an executive coach: the courage to challenge assumptions, genuine encouragement when stepping into the unknown, a sharp intuition for what remains unspoken, and a deep well of both theoretical and practical expertise—all delivered with a healthy dose of humour.

    Working with Andrew has been transformative. His guidance has helped me uncover my true strengths and navigate a new and exciting career chapter. I’m deeply grateful for his presence on this journey and wish him continued success as he supports others in navigating their inner "4Seas".

  • Black and white photo of a smiling man with glasses and short, neatly styled hair, wearing a dark shirt.

    Gareth Ayre: "He helped me present my real self, career story, and aspirations - with clarity and confidence."

    Having known Andrew from our time at Novartis, I knew he’d bring insight - but his executive coaching (The 4 Seas) went well beyond that. Through thoughtful challenge and reflection, he enabled me to articulate who I am and what I bring - simply and powerfully. He helped me present my real self, career story, and aspirations - with clarity and confidence.

  • A woman with shoulder-length dark red hair, wearing a black blazer over a white top, standing against a plain white background.

    Janine List: "I was impressed by Andrew’s strong coaching skills and genuine empathy for team members."

    During my time as Head Finance NCE at Novartis, I had the great pleasure to have Andrew Forbes as my HR Business Partner. Throughout our collaboration, I was impressed by Andrew’s strong coaching skills and genuine empathy for team members.

    Andrew Forbes has a remarkable ability to understand the needs of both the business and its employees, often finding common ground that helps resolve conflicts and foster collaboration. His approachable nature and commitment to supporting others in their development greatly enhance any organization he is part of.

    I truly appreciate the positive impact Andrew brings to the workplace. I believe he would be a valuable asset to any team looking for a thoughtful and effective HR partner.

  • A man with dark hair and light skin, wearing a white polo shirt with black trim, smiling at the camera, with a circular background that says 'REIMAGINING MEDICINE' in white and purple text.

    Andreas Websky: "He's an honest, authentic and emphatic HR professional."

    I worked with Andrew for several years as our HR (P&O) partner for the development Finance department.
    He guided, coached and supported me and my team in hiring, building and developing a multi-location remote team.
    He is an honest, authentic and emphatic HR professional. Always staying calm and settled in even quite challenging situations. His feedback is extreme valuable and helps to look on things from different perspectives.
    It has been a pleasure to work with him!

  • A professional headshot of a man with short black hair, wearing a gray suit and white shirt, smiling against a dark background.

    Suraj Singh: "You will not find a more approachable, more empathetic and more talented human resource professional."

    Having worked with Andrew, who was our HR (P&O) Business Partner, I can now vouch for him that you will not find a more approachable, more empathetic and more talented human resource professional. He not only displays a deep understanding of HR policies, practices and nuances, but also has a very practical approach to address any issue. What I appreciate most about Andrew is his very pleasant demeanour, his knack for understanding the employee needs and ability to build strong relationships. I was quite surprised how easily he could understand my needs, and how he always sets you up to succeed. I have seen his deep expertise, professionalism, and how his contributions have had a significant impact on our function.

  • A smiling man with light hair wearing a collared shirt in an indoor setting.

    Ronald Forster: "His spot-on insights, provocative questions, and overall positive vibe during times of crisis."

    Andrew was our HR partner for the last few years in R&D Finance and was key to developing our organization in two fronts: (1) team and culture building and (2) preparing to manage for transition. In the first case, Andrew helped the finance organisation develop a more trusting and collaborative culture, which he did by co-creating and adapting numerous team exercises and dynamics tailored to individual needs. That he was able to do this during times of lockdowns and dispersed working-from-home set-ups is even more impressive. Secondly, Andrew helped the finance team frame the desired outcomes and journey as part of our overall transition to a leaner, more globally dispersed team. We are in the middle of executing this transition, despite Andrew having moved on to a new role - but we miss his spot-on insights, provocative questions, and overall positive vibe during times of crisis. I'd happily work with Andrew again in the future.